2020 was not a normal year for anyone, with individuals and communities scrambling to make the best of a chaotic world. We launched Artists Sunday publicly in May, in the midst of this pandemic, and yet we’re excited and thrilled with the results and already enthusiastic about 2021.
– Almost 4,000 individual artists, creators and makers participated from all 50 United States, Canada and several international locations signed up to participate.
– 435 local organizations, including arts agencies, state agencies, counties, chambers of commerce, national – organizations, associations, municipalities, and community groups across the country participated as Artists Sunday Partners, promoting and championing their artists.
– 89 commercial companies, ranging from art galleries, coops, gift shops to art supply stores, framers, materials manufacturer and printers participated as Artists Sunday Patrons, spreading the word and promoting the purchases from artists.
Engaging Consumers Through Events and Promotions
Artists and organizations across the country leveraged Artists Sunday to engage with consumers by offering specials, discounts or physical or virtual events, encouraging consumers to “shop art” for the holidays.
Artists Sunday Partner, American Craft Council, said the promotion of Artists Sunday helped increase their sales by 5x the normal amount for Craft Bash, their online gift marketplace.
This is what Keona Tranby, Director of Marketing & Communications, American Craft Council had to say about Artists Sunday:
“The promotion of Artists Sunday helped increase our sales by 5x the normal amount for the American Craft Council online gift marketplace called Craft Bash that runs through December 6 and features handmade products from nearly 100 artists. We appreciate the support that the initiative had for artists and we look forward to growing the movement to shop on Artists Sunday to show your support for artists again next year.”
It’s hard to believe it’s already February, but here we are. The Artists Sunday team is already at hard at work, planning Artists Sunday 2021. We look forward to leveraging the momentum generated last year and and pushing it forward into Fall . Stay tuned.