As a vendor, you put in time, money, and effort to set up and sell at markets and fairs. But while you’re focusing on your customers, you may notice event scouts—representatives from other events—approaching you with offers to join their market. While this can sometimes be a great opportunity, it can also be a distraction, especially when you’re trying to make sales. Here are some professional ways to handle these situations while keeping your focus on your customers.
1. Recognize the Approach
Event scouts may introduce themselves outright or casually ask about your business while handing you a flyer. Some will try to chat while you’re engaged with customers, while others may wait until you’re in between sales. Being able to recognize when someone is scouting you helps you decide how to respond efficiently.
2. Stay Professional but Firm
Your primary goal at an event is to sell and engage with customers. If a scout approaches you at a busy moment, it’s okay to politely let them know that you’re focused on your customers. Try saying:
“Thank you for stopping by! Right now, I’m focused on assisting my customers, but I’d be happy to take your information and follow up later.”
3. Collect Their Information
If you’re interested in learning more about their event, ask for a business card or flyer and let them know you’ll review it when you have time. This allows you to stay professional without getting distracted from your current event.
4. Set Boundaries
Some event organizers strongly discourage other event companies from soliciting vendors at their markets. If your event has such a policy, you can remind scouts of this and suggest they contact you after the event. You can say:
“I appreciate the opportunity, but out of respect for this event, I prefer to discuss new opportunities after today. Please feel free to email me later.”
5. Prioritize Your Sales
If a scout lingers or tries to engage in a long conversation, redirect the focus back to your customers. Simply smile and return to interacting with shoppers. Most scouts will take the hint and move on.
6. Trust Your Instincts
Not all event invitations are legitimate. Before committing to a new market, research the organizer, check vendor reviews, and ask fellow vendors for their experiences.
7. Follow Up on Your Own Time
If an event interests you, reach out when you’re free. That way, you remain in control of your schedule and can make well-informed decisions about which events best suit your business.
Lastly
Networking is valuable, but there’s a time and place for everything. By handling event scouts professionally, you can maintain focus on your sales while still exploring new opportunities on your own terms. Happy vending!
