Artists Sunday Brand Guide
To ensure every Artist, Partner, and Sponsor is properly using the Artists Sunday brand, please follow this guide. Color logos are included in this Toolkit but, should you require the range of full logo options, they are available for download at https://bit.ly/ArtistsSundayLogos
What is Artists Sunday?
Artists Sunday is a nationwide alliance of professional artists, economic development and not-for-profit organizations, and sponsors focused on encouraging consumers to shop with artists and craftsmen. This artist-focused day takes place the Sunday after Thanksgiving – the busiest shopping weekend of the year. Shoppers are encouraged to support local artists and craftsmen and find unique, personal gifts for their loved ones. Art can be decorative or an investment, but it can also be practical, useful and used every day. Our diversity of artisans allows consumers to ‘shop art’ this Artists Sunday and give something special, unique, and hand-crafted this holiday season.
On occasion, you will see “Shop Art” with “Artists Sunday”. Shop Art is a reminder and a call to action for consumers to financially support local artists – not only during the holiday season, but year-round.
Use of Artists Sunday Brand
When using the Artists Sunday brand, it is important to remember that it’s not just about you. It is about the many voices supporting artists and craftsmen. Be energetic, but professional.
Use of Artists Sunday Name
Use “Artists Sunday” in all references to Artists Sunday. There are no abbreviations for Artists Sunday and none should be created or used. Use #ArtistsSunday hashtag only on social media.
Use of Artists Sunday Logo
Use the Artists Sunday logo to spread the word and encourage people to support local artists leading up to and on Artists Sunday. When using the Artists Sunday logo:
The opacity should never be below 60%
The words should be readable, and not be cropped out
The size should be no smaller than 1 inch for print and 100px wide for digital.
The color logos are the primary logos. Use them in most applications:
Terminology
Artist.
An individual and professional artisan or craftsman who creates original works or performance art for sale to the public.
Partner.
A not-for-profit organization that supports artists – such as local art agencies, state agencies, municipalities, chambers of commerce, economic development agencies, associations, churches, and counties.
Patron.
A commercial business that supports artists both locally and nationally.
