Press Release Template
Local media can be an artist’s most valuable marketing asset. You are creative, original, and unique and the media is always looking for creative and unique stories to share with their audience. This includes television media, print media, local blogs and online community outlets.
NOTE: Last year, almost all of Artists Sunday’s media coverage was from local media focused on individual local artists or art supportive organizations in their community. To view prior media coverage please visit our press room and view the Coverage Highlights section here: https://artistssunday.com/pressroom/
The template below is designed to help convey your story to the media.
Please send the week of Nov 8th and then plan to follow up a couple of days later.
- Please remove this instruction section before circulating this Toolkit Asset.
- Replace all the fillers in the template.
[CONTACT NAME] – Your name
[ORGANIZATION NAME] – Your company, business, or brand name
[PHONE] – Your business phone number
[EMAIL] – Your business email address
[CITY, STATE] – The city and state where you are releasing this Press Release
[RELEASE DATE] – When the press release is released or published
[IT, THEY, SHE, HE] – Replace with appropriate pronoun.
[DETAILED INFORMATION ON WHY YOUR ORGANIZATION/BUSINESS JOINED Artists Sunday AND DETAILS OF YOUR Artists Sunday INITIATIVE INCLUDING GOALS AND PARTNERS, IF APPLICABLE] – Describe why you joined this movement; this is where you can really put in personality to showcase yourself.
[INSERT QUOTE FROM YOUR ORGANIZATION’S SPOKESPERSON ON THE ORGANIZATION’S Artists Sunday EFFORTS] – Include a quote about your excitement for your participation.
[ORGANIZATION BOILERPLATE] – Information about your organization, specialty, unique position, etc.
- Proofread internally for spelling, grammar, flow, etc.
- Notify Artists Sunday via email to firstname.lastname@example.org that you have issued the press release.
[ARTIST NAME] Joins Artists Sunday In [YOUR TOWN OR COMMUNITY] the Sunday after Thanksgiving
Consumers Encouraged to Shop with Local Artists and Give Something Handcrafted this Holiday Season
[CITY, STATE] [RELEASE DATE] – [ORGANIZATION OR ARTIST NAME] announced that [IT, THEY, SHE, HE] has joined Artists Sunday, the world’s largest art event, taking place, November 26, the Sunday after Thanksgiving. [IT, THEY, SHE, HE] will offer exclusive [WHAT IT IS YOUR SELLING THIS YEAR].
Artists Sunday, falling between Black Friday, Small Business Saturday® and Cyber Monday, is a day dedicated to encouraging consumers to shop with artists and give something special, unique, and hand-crafted this holiday season. [ARTIST NAME] appreciates the culture artists create and the impact they have on our local community, while adding expression and beauty to our lives.
[DETAILED INFORMATION ON WHY YOUR ORGANIZATION/BUSINESS JOINED Artists Sunday AND DETAILS OF YOUR Artists Sunday INITIATIVE INCLUDING GOALS AND PARTNERS, IF APPLICABLE]
[INSERT QUOTE FROM YOUR ORGANIZATION’S SPOKESPERSON ON THE ORGANIZATION’S Artists Sunday EFFORTS]
Artists from across the country are participating in Artists Sunday, representing a full range of art, hand-crafted items, and performances. The diversity of artisans allows consumers to ‘shop art’ this Artists Sunday and give something personal and meaningful this holiday season.
About [ORGANIZATION NAME]
[INCLUDE YOUR ORGANIZATION BOILERPLATE (ABOUT US) HERE]
About Artists Sunday
Artists Sunday, the Sunday after Thanksgiving (Nov 26 this year), is dedicated to supporting local artists and recognizing the impact they have in enriching our lives, communities, and the economy. Consumers are encouraged to shop with local artists, creators and performers and purchase creative, handcrafted items and artistic experiences for the holidays. Artists Sunday follows Black Friday and Small Business Saturday, prior to Cyber Monday. Supporters include thousands of individual artists, economic development agencies, commercial galleries, and non-profit organizations across the country, making Artists Sunday one of earth’s largest art events. Participation is free. To learn more about Artists Sunday and promoting commerce with artists, please visit http://ArtistsSunday.com/