What is Artist Sunday?
Artist Sunday provides a free, comprehensive marketing package to all Artists and Partner members. In addition, we provide promotional support via direct public relations outreach to the national media during the fall holiday season.
How can I participate?
Original artists with either an online or physical presence (this can be at their own studio or at a community arts/crafts festival, art market or other event) can easily and conveniently participate for free. Visit our Artists FAQ page for details.
Local, state and national associations, not-for-profit groups and municipalities across the country can participate for free through our Artists Sunday Partner program.
When is Artists Sunday?
Artists Sunday is celebrated each year on the Sunday after Thanksgiving in the U.S. The next Artists Sunday is November 29, 2020.
How do consumers participate?
Consumers are encouraged to shop with artists this holiday season. This can be done a number of different ways:
- Many artists have either their own online stores or participate in one or more artist community web sites such as etsy.com or elsewhere.
- Artists can also be found on social media, including Facebook, Twitter and Instagram.
- Artists Sunday Partner members will be listed on this web site.
- Many communities have art fairs, craft events and other holiday events designed to allow consumers to come, view and shop with multiple artists at once.
- Other communities have dedicated buildings that house artist studios, which hold open houses to encourage the public to come in and shop.
- Still other communities host artist days where studios around your city may open their doors to consumers.
What are Artists Sunday Benefits?
We provide a marketing toolkit to artists and partners. The toolkit provides consistent, comprehensive messaging to artists and communities nationwide to encourage consumers to shop for art for the holidays. We support this with a national public relations campaign.
This unified nationwide promotion creates a national awareness of giving art as gifts for the holidays.
How do Sponsors participate?
Any company that resells someone else’s art is not eligible to participate for free either as an artist or a partner.
Commercial businesses that would like to participate in Artists Sunday should visit our sponsorship page. Commercial businesses are non-artist, for-profit entities. These could include galleries, vendors, shippers, and others that support the artist ecosystem or simply desire to support the arts.
What’s included in the Artists Sunday Artist and Partner marketing toolkit?
See the blog post on the toolkit here. It is expected to include the following:
- press release template
- engagement timeline
- brand marketing instructions
- rules for participation
- web banners, graphics and badges
- social media marketing copy templates for twitter, instagram, facebook and linkedin
- social media graphics to accompany text copy
- draft email templates to get the word out
- draft blog posts to help get the word out
- marketing flyer 1 sheet
- spread-the-word checklist
- event production checklist
- marketing strategy document