Below is the 2021 Toolkit. Please feel free to use to elements that work for you.
The 2022 Toolkit will be available in early October.

Artists Sunday's
Toolkit for Partners and Patrons 2021

Official Artists Sunday hashtag on social media is #ArtistsSunday


Welcome to Artists Sunday, a marketing program and national event designed to help you  market yourself and your artists during the holiday season. Artists Sunday, Nov 28th, the Sunday after Thanksgiving, is a day when local communities support their local artists.

This Toolkit is a guide and a toolbox of ideas you can use to promote you and your artists.

It provides tools such email, press release and social media templates and graphics, all of which you can use to market you and your artists between now and Nov 28th.

It also includes checklists, advice and articles.

How to Use This Toolkit​

The links within the sections below provide you all you need to participate in Artists Sunday. All the links open new browser tabs for easy viewing. Use the elements that work best for you. Bookmark this page and return for items you may need in the future.

Key Messages

Artists Sunday is a day to support local artists in your community.

Artists Sunday was created in 2020 to encourage people to shop with artists and buy art as gifts during the holidays.

There’s perhaps nothing more personal than a gift of the arts.

Give something special, unique, and handcrafted this holiday season and support local artists and the local economy.

More than 500 communities across the United States have come together for the second year to champion local artists and promote the giving of the arts this holiday season.

Communities from coast-to-coast, large and small, are celebrating Artists Sunday on Nov 28, 2021 by highlighting local artists, creators and makers and promoting the giving of artistic items and experiences for the holidays.

Positioned during the year’s busiest holiday shopping weekend, Artist Sunday, falls between Black Friday, Small Business Saturday and Cyber Monday.

Artists Sunday unites artists and communities across the country, all promoting shopping with local artists.

Artists Sunday, the Sunday after Thanksgiving (Nov 28 this year), is the world’s largest art event, dedicated to supporting artists and recognizing the impact they have in enriching our lives, communities, and the economy.

Getting Started​

Start by reviewing these two pages first. They will serve as guides on how to best participate in Artists Sunday.

1. Getting Started
This Getting Started page gives you suggestions to successfully promote your organization and your artists and how to best use this toolkit.

2. Timeline
This Timeline suggests what to do now, what to focus on during the rest of October, where to focus in November, and even offers suggestions for December.

Marketing Templates

Copy and paste the text from these templates into emails, websites or social media, replace all the placeholders, add a logo or social graphic from below and send them out.

1. Artist Invite Marketing Copy.
Invite artists in your community to join Artists Sunday

2. Email Templates.
This template is designed to inform your audience how to support your artists this Artists Sunday.

3. Social Media Templates.
We’ve created a full series of social media posts to help you engage with your community.

4. Press Release Template.
Everything you need to announce your plans to media outlets. Last year, almost all of Artists Sunday’s media coverage was from local media, focused on local artists or supportive community art organizations. Use our press lists here to promote your Artists Sunday

5. Blog Post Template.
Give details about your Artists Sunday participation if you maintain a blog.

6. Gift Guide Pitch Template.
Pitch your artists to local media outlets that may publish gift guides. Use our press lists here to promote your Artists Sunday


The graphics are designed to let people know you’re participating in Artists Sunday. Below you’ll find the Artists Sunday logo and a variety of fun graphics. Use them in social media posts, in emails, or on your website or blog.

Right click on a logo to download it. Use them where you like; your web site, social media or emails.

Social Media Graphics​

Take full advantage of social media to engage with your community. Combine the templates above with a graphic below to make your message standout. Download several for use between now and November 28. We have portrait orientation (good for Facebook and Instagram) and landscape orientations (good for Twitter or blog or website use).

Click on an image to view it and then right click to download it. Or download all images at once here: 17MB file download.

Posters and Fliers

We’ve designed 8 fantastic posters available for printing up to 18 x 24 inches. They also print well at 8.5 x 11 inches. Because of the file size, the posters are available as a separate download. To download individual posters or all posters, go to our Dropbox account here:


These checklists are designed to improve your chances of a really great Artists Sunday this year. We highly recommend #1 and #2. 

1. Spread the Word Marketing Checklist.
Raise awareness and engagement for yourself with the movement.

2. E-Commerce Holiday Best Practices Checklist.
Learn how to make more sales online.

3. Event Production Checklist.
Put on a physical event like a pro.

Tips and Tricks Articles for Artists

Being a professional artist can be hard work. Check out our tips and best practices on various subjects that professional artists face from time-to-time – all written by Cynthia Freese, our one-of-a-kind Director of Artists Relations. Each link below opens a new browser tab to the corresponding blog post.

Tips for Creating an Excellent Artist Introductory Video
Accepting Commission Work: Things to Consider Before Saying Yes!
Tips for Hosting a Booth at an Event
Tips for Engaging with Rude Customers

Conclusion, Rules and Legal Stuff

When using the logo, please adhere to the Marketing and Logo Brand Guide.

Assets are not to be altered, except as indicated, and are not to used outside of their intended purpose.

These assets are for participating Artists Sunday Partners per the Artists Sunday Partner Rules for Participation and for participating Artists Sunday Patrons per the Artists Sunday Patron Rules for Participation.

If you are not yet signed up for Artists Sunday:

If you came across this Toolkit and you are an art organization, economic development agency or non-profit and you are not signed up as a Partner, please sign up here:

If you came across this Toolkit and you are a non-artist, commercial company which supports the arts and you are not signed up as a Patron, please sign up here: